The tools for lead generation used by 35 expert affiliate marketers

The best lead generating secrets from Experts

In second place we have

  • Email marketing / Funnel Builder – Infusionsoft (Now Keap)
  • Email Marketer – Active Campaign
  • Funnel builder- Leadpages
  • Funnel Builder – OptimizePress
  • Funnel builder- Infusionsoft
  • Funnel builder – Deadline Funnels

Following are the tools that experts use to create their lead generation machines.

Pat Flynn

The smart passive income blog –

Pat Flynn’s lead generation funnel tools consists of:

  • ConvertKit
  • Deadline Funnel
  • Leadpages
  • Runs on a WordPress site.

John Chow

John Chow’s choice of tools for lead generation are:

  • Aweberfor email marketing
  • Leadpagesfor Funnel building
  • Optin monster (wordpress site) – to collect subscribers on wordpress website
  • John Chow’s website is powered by WordPress

Neil Patel

These are the lead generation funnel tools that Neil Patel favors:

  • Infusionsoft – This all in one CRM tool is well-known to be favored by the experts of digital marketing. Infusionsoft is a great tool for lead generation as it is known for marketing automation and funnel building. This lead generation funnel creator does involve a learning curve. But of you are already familiar with creating automated emails and creating and integrating landing pages, it should’nt be too hard.
  • Hello Bar – a plug in that can be installed on your website to collect leads. By the looks of it Neil Patel may be the owner of this.
  • Get ResponseIn a recent video, Neil Patel recommends the use of Get Response to create beautiful funnels.

John Crestani

  • Website: Super Affiliate System

John Crestani’s softwares for lead generation

John Crestani creates his lead generation machine with Click Funnels and also Get Response. He also uses SendinBlue for email marketing.

  • Click Funnels
  • Get Response
  • Sendinblue

Stefan James

Stefan James uses the following tools for lead generation:

  • Aweber – Although I couldn’t find Aweber on BuiltWith for Stefan James’s website, he may be using Aweber because he is a big affiliate for Aweber.
  • Click Funnels- Stefan James is one of the star affiliates for Click Funnels.
  • Deadline Funnel
  • Active Campaign– It also looks like Stefan James uses Active Campaign for email marketing.
  • Sumo – His site runs on WordPress. He uses Sumo to collect leads on his WordPress site.

Peng Joon

Peng Joon’s lead generation tools:

Just like Neil Patel it looks like Peng Joon uses Infusionsoft to manage both email marketing and funnel creation. Infusionsoft is also known as keap.

Even if I could not find Click Funnels on Peng Joon’s site, Peng Joon highly recommends Click Funnels and may be using this which may not be integrated to his site. Peng Joon is one of the biggest star affiliates for Click Funnels.

  • Infusionsoft
  • Click Funnels

Tatiana James

Tatiana James’s preferred tools for lead generation:

Tatiana uses Click Funnels and Aweber for Funnel Marketing. She runs her website on WordPress.

Spencer Kelly Mecham

Spencer Kelly’s lead generation tools:

Spencer manages his lead generation with Click Funnels and Active Campaign.

Joey Babineau

Joey Babineau’s tools for lead generation:

Joey Babineau collects leads through Optimizepress which is an amazing WordPress plugin. It has amazing reviews for its latest version. It begs the questions why is it not as popular as the big players out there. Great for affiliate marketing for beginners. He also uses Aweber for email marketing.

Ivan Mana

Tools that Ivan Mana uses for lead generation:

Ivan Mana uses Unbounce to manage funnel building and Get Response for email marketing. If you are looking for a good funnel builder at a at a discount click here to sign up for Unbounce. He is also an affiliate for Click Funnels.

  • Unbounce
  • GetResponse

Charles Ngo

Lead Generation tools that Charles Ngo uses:

Charles uses Infusionsoft to create automated emails. While you can create landing pages on Infusionsoft, Charles Ngo also has Lead Pages for funnel building. His website runs on WordPress. For on-website lead generation, it looks like he uses Thrive Leads, which is a WordPress plugin.

Zac Johnson

Zac Johnson’s tools for lead generation:

Zac Johnson creates his emails on Mail Chimp and collects leads/subscribers through OptinMonster. Goes without saying that Zac Johnson’s website is powered by WordPress.

  • MailChimp
  • Optinmonster


Rae Hoffman’s website – runs on WordPress. It’s not very clear which landing page / funnel builder is used by her website to collect leads. uses Aweber for email marketing.

Rae Hoffman’s tool for lead generation:

Matthew Woodward

Matthew Woodward’s tool for lead generation:

Matthew Woodward’s website is powered by WordPress. It’s not very clear if he uses a special lead generation tool / funnel builder. But it looks like he uses ‘DRIP’ email marketing platform. Drip is an email marketing tool that primarily integrates well with eCommerce websites run on Magento, Woocommerce and Shopify. They are super affordable.

If you want more info, click below:

  • Drip

Matt Diggity

Matt Diggity uses these softwares for lead generation on his sites:


It’s not very clear what softwares Robbie Richards uses for email marketing But he uses Thrive leads (Thrive Themes) to generate leads.

Robbie Richard’s lead generation tool:

  • Thrive Leads


While it’s not very clear which funnel builder software Entre Institute uses for lead generation, he uses Sendlane. We can also see that ClickFunnels was removed from the website.

Email service provider used by Jeff Lerner:

  • Sendlane

Adam Enfroy

Adam Enfroy’s website is powered by WordPress. He uses Thrive Leads and Optinmonster to collect leads on his website. It looks like the email service provider he uses is MailChimp.

Adam Enfroy’s tools for lead generation:

  • Thrive Leads
  • Optinmonster
  • MailChimp


Anthony Morrison’s toolkit of lead generation softwares:

Anthony Morrison uses WordPress to power his website. For email marketing, he uses Active Campaign. He also uses Ontraport to create landing pages, funnel building and automated emails.


Lead generation tools used by Andy Hafell:

Andy’s website is powered by WordPress. He uses Get Response for email marketing and OptimizePress which integrates beautifully with WordPress to create sales funnels.

  • Get Response
  • OptimizePress


Mike Vestil uses Thrive Leads and Sumo to collect leads from his WordPress website.

Mike Vestil’s lead generation tools:

  • Thrive Leads
  • Sumo


Franklin Hatchett uses the following tools to generate leads:

  • Click Funnels
  • Deadline Funnel


Liam James Kay uses the following lead generating tools for his website:

  • Get Responsse
  • Builderall



The lead generation tool that Cathrin Manning uses for her website is:

  • ConvertKit


Jim Harmer and Ricky Kesler of The Income School uses the following tools for lead generation for their website:

While it’s not very clear which funnel building software the Income School uses, they use both Sendinblue and Convertkit for email marketing.

  • ConvertKit
  • Sendinblue

ODi productions

ODi Productions uses the following lead generating tool on his website –

  • OptimizePress

Spencer Haws

Spencer Haws uses the following lead generation tools for funnel marketing:

  • ConvertKit
  • OptinMonster
  • Click Funnels

Robby Blanchard

Robby Blanchard’s lead generation tools:

  • Sendlane
  • Click Funnels
  • Thrive Leads

Steve Raiken

Steve Raiken uses the following tools for lead generation:

  • ConvertKit
  • OptimizePress
  • OptinMonster

Larry Ludwig

Here are Larry Ludwig’s tools that generate leads for his website:

Harsh Agrawal

Harsh Agrawal trusts this tool to collect leads for his website:

  • OptinMonster

Abby Lawson

Abby Lawson uses the following email marketing tools for her site:

  • ConvertKit
  • Autopilot

Donna Merrill

Donna Merrill uses these tools for lead generation on her site:

  • Get Response
  • Thrive Leads

Leo Babauta

For ‘write to done’ Leo Babauta uses the following softwares for generating leads:

  • OptinMonster
  • Thrive Leads
  • Hubspot

For ‘zen habits’ he uses:

Ileane Smith

Ileane Smith uses this email marketing software for both her websites: