TOOL SHOWCASE : Canva – the NO:1 Tool every MARKETER NEEDS

Canva - the one tool all marketers need

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I can end the blog right here, But I think if you’ve never heard of Canva before, it would benefit you to know this tool a little bit more, and why this is the one tool that all small business owners, marketers or anyone needs, who require designs done quickly and professionally.

Canva is an easy to use tool for graphic design. The biggest differentiation Canva has with Photoshop / Illustrator and other tools is that it is extremely simple to to use. A creative can be made and downloaded in minutes. Canva’s tagline is ‘Online design made easy’. This company was founded in 2012 in Sydney, Australia by a female entrepreneur – Melanie Perkins.

One of the greatest needs today for any online marketer (or even traditional marketer) is the ability to translate their imagination onto paper fast and be able to publish it quick.

This amazingly simple graphic design tool enables a marketer or publisher to do just that. Canva contains premade templates and easy editing features. These features make it really simple to use for a marketer or a layman – who dont possess the skills to create professional looking creatives. It also allows them to churn out designs fast.

Who uses Canva?

Canva is for anyone – who has the need to make a creative, but did not go to design school or learn Photoshop.

There are many times in life when one needs to create an impressive looking work like invitations, resumes, business cards, posters etc. If a layman were to attempt making these creatives themselves, it would look like a 3rd grader made it. So they end up hiring a professional to make it for them which takes time, effort (in giving the right direction) and money.

Canva is for publishers who want to publish an article or a piece of work supported by creatives, which could make their work look like straight out of a magazine.

Canva is also brilliant for B2B and eCommerce businesses to create posters, banners and also landing page creatives.

I have heard quite a few graphic designers complain that Canva has the ability to put them out of a job. However, I disagree with that opinion. In fact, Canva makes it super efficient for any business to create images. A marketer can finally churn out easy creatives quickly with the help of Canva’s premade templates and easy editing features. This is a big time saver, as it does away with the time that is spent for a marketer in meetings and in creating briefs for the design team. Yes, it takes off a lot of work from the Graphic Designer’s plate. But that is a good thing. Finally a Graphic Designer can be used for work that they specialise in – harder creatives that are time-consuming and require their special attention and skills to create. This cannot be done on Canva.

Is Canva free?

Canva has a free plan which is great for small businesses to use.

This free plan gives you the ability to design almost anything – for free.

This plan gives you access to 250000 templates over around 44 formats of creatives you have the choice to create.

Here are some of the formats available with pre-made templates:

  • Presentation
  • Instagram Post
  • Logo
  • Website
  • Instagram Story
  • Desktop Story
  • Video
  • Flyers
  • Resumes
  • Business Cards
  • Poster
  • Postcard
  • Greeting cards
  • Animated Social Media creatives
  • T Shirt designs
  • Zoom virtual backgrounds
  • A4 Report documents
  • Collage
  • Phone wallpaper
  • Infographics
  • Invitations
  • Invoice
  • Letterheads
  • Certificates
  • Menus
  • Newsletters
  • Book covers
  • Youtube video thumbnail
  • Stickers
  • Gift certificates
  • Magazine covers
  • Mobile first website design
  • Proposals
  • Ebook cover
  • Brochures
  • Landscape posters
  • Facebook videos
  • Planners
  • Reports
  • CD Covers
  • Calendars

Canva’s easy to use templates takes the thinking out of designing a creative.

You have pre-made designs available in the right sizes on Canva. So you do not need to resize or research the right size for a CD cover or a book cover. It’s all there for you. These pre-made templates are a great design inspiration for you.These templates can be completely changed to your preference and within a few minutes you can have them looking like a whole new professional looking template made by you.

Canva is the tool that let’s you be the creative genius that you were made to be.

What is Canva Pro?

Canva Pro is the paid plan with Canva. With Canva Pro you get everything in the free plan plus

  • the ability to upload other fonts on to Canva
  • the ability to create one brand kit
  • the magic resizing tool
  • +420000 templates with new designs added everyday
  • +75 million plus stock photos (If using free plan, you have to pay $1 per photo), videos and audio
  • 100GB of cloud storage
  • ability to schedule social media posts to 7 platforms

For more information, here’s a link to Canva Pro: https://www.canva.com/pro/

How much does Canva cost?

  • USD119.99/year
  • USD12.95/month

Is Canva pro worth it?

While the free plan that Canva offers quite a bit and is excellent for people who need only the templates and elements that the free plan offers. The Canva Pro plan offers quite a bit that’s useful for a publisher or an online business owner who requires images and creatives for different channels.

You get 75 million+ premium images with Canva Pro.

– Have access to millions of stock images –

With Canva Pro, you have access to 75 million plus of stock images. These are premium images that not available on free stock image sites.

– Access to almost unlimited templates

Canva Pro also gives you access to unlimited pre-made templates. The combination of 75million plus photos along with unlimited templates is endless. This combination gives you the ability to create anything you need giving you beautiful and professional looking creatives.

With Canva Pro, you can resize your images  instantly..

– Ability to resize –

On the free plan, Canva does not have the option to resize images. But with Canva Pro you can resize any image you need for your creatives.

You can remove backgrounds from images easily with Canva Pro.

– Ability to remove image background

There are times when you need to retouch and remove backgrounds out of images. This is especially imortant for product photos on eCommerce sites or on marketplaces like Amazon or Etsy. With Canva Pro, you have the ability to add a product with a completely different photograph with a different background. With Canva Pro, you can also upload images with transparent backgrounds.

– Ability to schedule social media posts on 7 platforms

Unlike Canva free plan, with Canva Pro you can schedule social media posts on 7 different social media platforms like Facebook, Instagram and TikTok.

Here are some of the features that Canva Pro has:

https://www.canva.com/newsroom/news/canva-unveils-raft-new-social-media-features/

Canva for work

Whether you are working as a marketer for a corporate, or running a side business or is a full-time business owner, Canva is incredibly useful for marketing. The free plan can take you to a certain point. But if you need more flexibility and unlimited options for your designs the Canva Pro plan is perfect.

You get a 30 day free trial with Canva Pro.

– Useful for Online content

With Canva’s editing features you can create amazing logos, creatives and website banners for your website. If you are running a product store, Canva can help you take your product appeal to the next level. You can edit bland product photos into amazing pictures on Canva – this can increase the conversion rate of your store.

– Useful for Offline Collateral creation

If offline events are part of your marketing plan, creating posters, invitations and every other printable collaterals would be necessary. Canva free and Pro plan gives you everything you need to create posters, flyers or banners.

Canva publisher

Canva is an especially useful tool for publishers who have an incredible amount of creatives to publish content regularly. Publishers can use Canva to create online banners, images, infographics and creatives where they can help readers understand a subject matter in a simple way.

With this generous tool, you can now design like a professional without any design skills

Only a few years ago, marketers had to waste a lot of time, planning, scheduling and creating briefs for a designs they need, meeting with design agencies or in house creative teams just to explain their ideas. After endless back and forths and approval processes, they would finally get their creatives that can be published. Today Canva cuts the turn-around time down, by giving marketers the ability to create designs themselves and leaving only designs that can be left to the design teams.

This makes Canva one revolutionary tool in the field of business. It equipped the marketer with an amazingly easy design tool and bought them precious time.